Spotting the needs or the opportunities in the community is a very important step in generating a business idea, but the way in which an entrepreneur responds to these depends a lot on entrepreneur’s creativity. Exercise your creativity everyday, by using creativity tests or exercises, such as alternative uses test, incomplete figure exercises, or by solving riddles, or logical problems.
Now, creativity is very useful in business, but more important is innovation. While creativity means to create something original or unusual, innovation means to create something that is both new and valuable to others. Thus, innovation means to put your creativity in practice to solve problems, respond to specific needs, address opportunities, etc.